Overview
Capital One have developed a new version of QuickCheck, with 100% yes/no answers. How can we take the emotion and humanity of our previous work even further?
Solution
"Certainty". Creative direction on a multi-platform campaign focused around people's love of being assured in life. Real, human stories, with no scripts or actors, that brought the product benefit to life in a charming way, and which absolutely smashed the results.
Results
19 million full video views (55% completion rate) 11 million prospects identified, 1 million site visits and a 65% reduction in declined applications. All achieved with 2 weeks of the campaign left to run.
Creative credits: Lou Wright and Emma Rene.