The Brief
They've got this great new credit checking tool, but credit’s both scary and boring. How can we normalize the problem and give it some genuine emotion?
The Creative
Don't just demo a product, let’s catch people at the exact moment it makes the big difference to their lives. No actors, no scripts, just real people experiencing real moments for the first time live on camera.
The Campaign
4.2m views, of which 40% watched the whole way through. 64% increase in customers that year. 5th most viewed video on YouTube UK on the same day Robbie Williams posted footage of his wife in labour. Oh, and two DMAs and a number 3 in Campaign’s customer engagement ads too.