Overview
Launch a new coffee online, making sure that the flavour's lighter, brighter notes really come alive.
Solution
Creative Direction on an 8hr LIVE sing-a-thon that instantly brightened people’s days with bespoke comedy songs.
Results
Amongst other impressive stats, we reached 16% of the UK’s Twitter users, with 2.5 million Twitter and 9.1 million Facebook impressions, 944,000 YouTube views and won 2 DMAs. And a Turkey of the Week. Yay!