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Oxagon in NEOM

Freelancing for a year with MRM as a creative team helping to launch the world’s biggest start-up: Oxagon, in NEOM.

Oxagon is a city bringing together state-of-the-art approaches of Industry 4.0 and the Circular Economy – to create factories of the future for products of the future.

Our work ranged from promoting the amazing women working there through our Supercharging Change International Women’s Day campaign, to long and short form content educating and promoting the sustainable manufacturing future Oxagon is heralding.

We worked directly with client, client partners (including McLaren and Bosch), interviewed and shot sustainability and innovations leaders to help bring to life that this will be the place where innovators and entrepreneurs can accelerate ideas from labs to market in a city where people come together to live, work and play – in thriving communities.

Alyssia 15'

Fatima 15'

Oxagon Rebrand

IWD 2023 45'